BY JOSH COHEN
SEPTEMBER 8, 2016
In St. Petersburg, Florida — a city of about 257,000 residents sitting on the Gulf Coast next to Tampa — people have just a few options for getting around town. They can, of course, drive personal cars, walk or bike; catch a bus operated by the Pinellas Suncoast Transit Authority (PSTA); or hire taxis and Ubers. From February to August this year, the last mode choice on that list was likely the cheapest, most efficient option for accessing the bus. In an effort to encourage transit ridership and alleviate the impact of service cuts brought on by budget woes, PSTA was subsidizing 50 percent of the cost of taking rides with Uber, United Taxi (the local cab company) or Care Ride (a paratransit service) if those rides were connecting to the bus.
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