Generation Z May Not Want To Own Cars. Can Automakers Woo Them In Other Ways?

News Description: 

December 8, 2017
By: NATALIE BETTENDORF

Sheryl Connelly has a crazy job. She's in charge of looking into the future for Ford Motor Co. The automaker is trying to predict how people my age — from Generation Z — will use cars.

"I have two Gen Zers at home," Connelly says. "So my 16-year-old daughter is thrilled, actually. Her car is ready to go. As soon as she has her license, it's in the driveway. And so she sits in her car and she listens to the radio and she loves her car."

That's definitely not me.

I'm 18 and I don't want a car. I am from the San Francisco Bay Area. I take buses and trains. I bike, and when I need a car, I use Lyft.

Connelly says Gen Z is a game changer.

Read the rest of the article at: https://www.npr.org/2017/12/08/568362029/generation-z-may-not-want-to-ow...

News Date: 
Dec 08
Source: 
https://www.npr.org/2017/12/08/568362029/generation-z-may-not-want-to-own-cars-can-automakers-woo-them-in-other-ways

 

 

 

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