The market for personal mobility is changing rapidly due to shifting social and cultural trends, as well as technological advances such as smartphones, information processing, and widespread data connectivity. Mobility on Demand (MOD) is an innovative transportation concept. On the supply side, transportation providers manage mobility rather than traffic through demand-responsive service, shifting use to alternate modes. On the demand side, mobility consumers reserve, dispatch, or use innovative mobility, public transportation, and goods delivery strategies in place of privately...
Susan Shaheen, PhD, Adam Cohen, Balaji Yelchuru, and Sara Sarkhili
2017
This operational concept report provides an overview of the Mobility on Demand (MOD) concept and its evolution, description of the MOD ecosystem in a supply and demand framework, and its stakeholders and enablers. Leveraging the MOD ecosystem framework, this report reviews the key enablers of the system including business models and partnerships, land use and different urbanization scenarios, social equity and environmental justice, policies and standards, and enabling technologies. This review is mostly focused on the more recent forms of MOD (e.g., shared mobility).