CarLink II: Research Approach and Early Findings


In this report, the authors describe the key differences between the CarLink I and CarLink II models; describe in detail how feedback from focus groups guided and refined various aspects of the CarLink II project – both for marketing and logistics; and, in the appendix, the authors present the protocol and summary of each focus group.

Susan Shaheen, Ph.D, John Wright
Publication date: 
December 1, 2001
Publication type: