Mobility on Demand

Policy Brief: Smartphone Applications and Data Impacting Transportation

Susan Shaheen, PhD and Adam Cohen
2018

Demographic shifts, improvements in computing power and mapping technology, the use of cloud computing, and changes in wireless communication — coupled with the growth of data availability and data sharing — are changing the way people travel. Increasingly, mobility consumers are turning to smartphone “apps” for a wide array of transportation activities including: vehicle routing, real-time data on congestion, information regarding roadway incidents and construction, parking availability, and real-time transit arrival predictions. Travel time savings (e.g., high occupancy vehicle...

Smartphone Applications to Influence Travel Choices: Practices and Policies

Susan Shaheen, PhD and Adam Cohen
2016

This primer provides an overview of current practices in this emerging field and looks toward the future in the evolution and development of smartphone applications for the transportation sector. The primer provides an introduction and overview smartphone applications (known as “apps”); discusses the background, evolution, and development of smartphone apps; reviews the types of smartphone applications promoting transportation efficiency and congestion reduction; discusses transportation apps and their impacts on traveler behavior; examines current challenges; and concludes with...

Smartphone App Evolution and Early Understanding from a Multimodal App User Survey

Susan Shaheen, PhD
Adam Cohen
Elliot Martin, PhD
2017

Travelers are increasingly turning to smartphone applications for an array of transportation functions. Four types of transportation apps have emerged: 1) mobility apps; 2) connected vehicle apps; 3) smart parking apps; and 4) courier network service (CNS) apps. This chapter discusses the history and trends leading to the growth and development of transportation apps and summarizes key characteristics of 83 transportation apps identified through an Internet search cataloging transportation apps with more than 10,000 downloads each. Seventy-one percent of the 83 apps identified...

Chapter 3 - Mobility on demand (MOD) and mobility as a service (MaaS): early understanding of shared mobility impacts and public transit partnerships

Susan Shaheen, PhD and Adam Cohen
2020

Technology is changing the way we move and reshaping cities and society. Shared and on-demand mobility represent notable transportation shifts in the 21st century. In recent years, mobility on demand (MOD)—where consumers access mobility, goods, and services on-demand by dispatching shared modes, courier services, public transport, and other innovative strategies—has grown rapidly due to technological advancements; changing consumer preferences; and a range of economic, environmental, and social factors. New attitudes toward sharing, MOD, and mobility as a service (MaaS) are changing...

Mobility on Demand in the United States

Susan Shaheen, PhD and Adam Cohen
2020

The growth of shared mobility services and enabling technologies, such as smartphone apps, is contributing to the commodification and aggregation of transportation services. This chapter reviews terms and definitions related to Mobility on Demand (MOD) and Mobility as a Service (MaaS), the mobility marketplace, stakeholders, and enablers. This chapter also reviews the U.S. Department of Transportation’s MOD Sandbox Program, including common opportunities and challenges, partnerships, and case studies for employing on-demand mobility pilots and programs. The chapter concludes with a...

“Three Ps in a MOD:” Role for mobility on demand (MOD) public-private partnerships in public transit provision

Emma Lucken, Karen Trapenberg Frick, Susan Shaheen
2019

The growing number of public transportation agencies partnering with Mobility on Demand (MOD) or Mobility as a Service (MaaS) companies raises the question of what role MOD companies can, should, and currently play in the provision of public transport. In this article, we develop a typology reflecting 62 MOD public-private partnerships (MOD PPPs) in the United States and present lessons learned. We conducted 34 interviews with representatives from four MOD companies and 27 public agencies. The interviews spanned October 2017 to April 2018. The resulting MOD PPP typology consists of...

Mobile Apps and Transportation: A Review of Smartphone Apps and a Study of User Response to Multimodal Traveler Information

Shaheen, PhD, Elliot Martin, PhD, Adam Cohen, Apoorva Musunuri, and Abhinav Bhattacharyya
2016

In recent years, technological and social forces have pushed smartphone applications (apps) from the fringe to the mainstream. Understanding the role of transportation apps in urban mobility is important for policy development and transportation planners. This study evaluates the role and impact of multimodal aggregators from a variety of perspectives, including a literature review; a review of the most innovative, disruptive, and highest-rated transportation apps; interviews with experts in the industry, and a user survey of former multimodal aggregator RideScout users. Between...

MOD Sandbox Demonstrations Independent Evaluation: DART - The First and Last Mile Solution Evaluation Plan

Gustave Cordahi
Susan Shaheen, PhD
Elliot Martin, PhD
2018

The MOD Sandbox Demonstrations are sponsored by the Federal Transit Administration (FTA). The MOD Sandbox Demonstrations Independent Evaluation is sponsored by the United States Department of Transportation (USDOT), jointly by the Intelligent Transportation Systems - Joint Program Office (ITS JPO) and the FTA. All documents are USDOT publications. You may access the document at: https://rosap.ntl.bts.gov/view/dot/36657

DART is a transit agency in Dallas, Texas, that operates bus, light rail,...

Mobility on Demand Planning and Implementation: Current Practices, Innovations, and Emerging Mobility Futures

Susan Shaheen, Adam Cohen, Jacquelyn Broader, Richard Davis, Les Brown, Radha Neelekantan, Deepak Gopalakrishna
2020

This report provides Mobility on Demand (MOD) planning and implementation practices and tools to support communities. The report discusses different stakeholders in the MOD ecosystem and the role of partnerships in filling spatial, temporal, and other service gaps. Additionally, the report discusses how MOD can be integrated into transportation planning and modeling. The report also discusses shared mobility implementation considerations, such as rights-of-way management, multimodal integration, data sharing, equity, labor impacts, and the role of pilot evaluations. Finally, the...

Similarities and Differences of Mobility on Demand (MOD) and Mobility as a Service (MaaS)

Susan Shaheen and Adam Cohen
2020

In cities around the world, innovative and emerging shared modes are offering residents, businesses, travelers, and other users more options to access mobility, goods, and services. As these shared modes build a network of services in many cities, consumers are increasingly engaging in more complex multimodal decision-making processes. Rather than making decisions between modes, travelers are “modal chaining” to optimize route, travel time, and cost. Additionally, digital information and fare integration are contributing to new on-demand access models for mobility and goods delivery....