Shared Mobility/Mobility on Demand

Uber breaks into public sector with California deal

June 17, 2020

uber sign

Uber has signed a deal to manage public transport in Marin County, in the San Francisco Bay area, with its software.

Residents in Marin, which has a population of 250,000, will be able to book rides on public minibuses through Uber’s app, which will match riders travelling in the same direction.

Similarities and Differences of Mobility on Demand (MOD) and Mobility as a Service (MaaS)

Susan Shaheen and Adam Cohen

In cities around the world, innovative and emerging shared modes are offering residents, businesses, travelers, and other users more options to access mobility, goods, and services. As these shared modes build a network of services in many cities, consumers are increasingly engaging in more complex multimodal decision-making processes. Rather than making decisions between modes, travelers are “modal chaining” to optimize route, travel time, and cost. Additionally, digital information and fare integration are contributing to new on-demand access models for mobility and goods delivery.

Improving California’s Bay Area Rapid Transit District Connectivity and Access with Segway Human Transporter and Other Low-Speed Mobility Devices

Susan Shaheen, Caroline Rodier, Amanda Eaken

To evaluate the potential for low-speed modes to improve transit access, the EasyConnect field test will offer shared-use Segway Human Transporters (HT), electric bicycles, and bicycles linked to a Bay Area Rapid Transit District station and surrounding employment centers in California. Because of safety concerns, research was conducted to understand the risks associated with these modes and potential risk factors.

Mobility on Demand in the United States

Susan Shaheen, PhD and Adam Cohen

The growth of shared mobility services and enabling technologies, such as smartphone apps, is contributing to the commodification and aggregation of transportation services. This chapter reviews terms and definitions related to Mobility on Demand (MOD) and Mobility as a Service (MaaS), the mobility marketplace, stakeholders, and enablers. This chapter also reviews the U.S. Department of Transportation’s MOD Sandbox Program, including common opportunities and challenges, partnerships, and case studies for employing on-demand mobility pilots and programs.

Eight Viewpoints on Mobility Post Coronavirus

April 14, 2020

Illustration of city street

Fleet Forward asked eight subject matter experts from various corners of the travel, transportation, and mobility spectrums to assess the short- and long-term impacts of the coronavirus pandemic on mobility. 

Bridging the Gap Between Evacuations and the Sharing Economy

Stephen Wong, Joan Walker, and Susan Shaheen

This paper examines the opportunities for addressing evacuations by leveraging the sharing economy. To support this research, we use a mixed-method approach employing archival research of sharing economy actions, 24 high-ranking expert interviews, and a survey of individuals impacted by Hurricane Irma in 2017 (n=645). Using these data, we contribute to the literature in four key ways. First, we summarize sharing economy company actions in 30 U.S. disasters.

Video Transit Training for Older Travelers: A Case Study of the Rossmoor Senior Adult Community, California

Susan A. Shaheen, Ph.D and Caroline J. Rodier, Ph.D

In this study, the authors applied principles of social learning and marketing to develop a transit training video for residents of the Rossmoor senior adult community in California. The video features familiar community members successfully navigating specific concerns and problems related to transit use in accessing key community destinations (shopping, health care, and the nearest Bay Area Rapid Transit district station). To evaluate the effectiveness of the video, residents were recruited to complete questionnaires before and after viewing it.

Shared Mobility Policy Playbook

Susan Shaheen, PhD, Adam Cohen, Michael Randolph, Emily Farrar, Richard Davis, and Aqshems Nichols

The Shared Mobility Policy Playbook provides an introduction and definitions of shared mobility services, mode-specific resources for agencies looking to develop policies in their community, and policy-focused tools demonstrating case studies and best practices for shared mobility.