Shared Mobility/Mobility on Demand

Mobility on Demand Planning and Implementation: Current Practices, Innovations, and Emerging Mobility Futures

Susan Shaheen, Adam Cohen, Jacquelyn Broader, Richard Davis, Les Brown, Radha Neelekantan, Deepak Gopalakrishna
2020

This report provides Mobility on Demand (MOD) planning and implementation practices and tools to support communities. The report discusses different stakeholders in the MOD ecosystem and the role of partnerships in filling spatial, temporal, and other service gaps. Additionally, the report discusses how MOD can be integrated into transportation planning and modeling. The report also discusses shared mobility implementation considerations, such as rights-of-way management, multimodal integration, data sharing, equity, labor impacts, and the role of pilot evaluations.

Shared Mobility Policy and Modeling Workshop

Susan Shaheen, PhD; Adam Cohen; and Emily Farrar
2019

The market for personal mobility is changing rapidly due to shifting social and cultural trends, as well as technological advances, such as smartphones, information processing, widespread dataconnectivity, sharing, and vehicle automation.

Bay Area mass transit could start to resemble Uber or Lyft

August 21, 2020

Susan Shaheen - in a navy patterned blouse and black pants - sits on a circular bench on the platform at the Orinda BART station in Orinda, California.

Transportation Sustainability Research Center Co-Director Susan Shaheen discusses the potential future of public transit and shared mobility during recovery from and response to the COVID-19 pandemic. 

Uber breaks into public sector with California deal

June 17, 2020

uber sign

Uber has signed a deal to manage public transport in Marin County, in the San Francisco Bay area, with its software.

Residents in Marin, which has a population of 250,000, will be able to book rides on public minibuses through Uber’s app, which will match riders travelling in the same direction.

Similarities and Differences of Mobility on Demand (MOD) and Mobility as a Service (MaaS)

Susan Shaheen and Adam Cohen
2020

In cities around the world, innovative and emerging shared modes are offering residents, businesses, travelers, and other users more options to access mobility, goods, and services. As these shared modes build a network of services in many cities, consumers are increasingly engaging in more complex multimodal decision-making processes. Rather than making decisions between modes, travelers are “modal chaining” to optimize route, travel time, and cost. Additionally, digital information and fare integration are contributing to new on-demand access models for mobility and goods delivery.

Improving California’s Bay Area Rapid Transit District Connectivity and Access with Segway Human Transporter and Other Low-Speed Mobility Devices

Susan Shaheen, Caroline Rodier, Amanda Eaken
2005

To evaluate the potential for low-speed modes to improve transit access, the EasyConnect field test will offer shared-use Segway Human Transporters (HT), electric bicycles, and bicycles linked to a Bay Area Rapid Transit District station and surrounding employment centers in California. Because of safety concerns, research was conducted to understand the risks associated with these modes and potential risk factors.

Mobility on Demand in the United States

Susan Shaheen, PhD and Adam Cohen
2020

The growth of shared mobility services and enabling technologies, such as smartphone apps, is contributing to the commodification and aggregation of transportation services. This chapter reviews terms and definitions related to Mobility on Demand (MOD) and Mobility as a Service (MaaS), the mobility marketplace, stakeholders, and enablers. This chapter also reviews the U.S. Department of Transportation’s MOD Sandbox Program, including common opportunities and challenges, partnerships, and case studies for employing on-demand mobility pilots and programs.

Eight Viewpoints on Mobility Post Coronavirus

April 14, 2020

Illustration of city street

Fleet Forward asked eight subject matter experts from various corners of the travel, transportation, and mobility spectrums to assess the short- and long-term impacts of the coronavirus pandemic on mobility. 

Bridging the Gap Between Evacuations and the Sharing Economy

Stephen Wong, Joan Walker, and Susan Shaheen
2020

This paper examines the opportunities for addressing evacuations by leveraging the sharing economy. To support this research, we use a mixed-method approach employing archival research of sharing economy actions, 24 high-ranking expert interviews, and a survey of individuals impacted by Hurricane Irma in 2017 (n=645). Using these data, we contribute to the literature in four key ways. First, we summarize sharing economy company actions in 30 U.S. disasters.